Trunk Club: STylist Features

CONTENT STRATEGY & STORYTELLING

Trunk Club is not a computer algorithm. Trunk Club is real people, solving real problems, in real time. A significant differentiator against market competition, Trunk Club's real personal stylists were a value proposition that needed front-and-center messaging. By creating a campaign that featured the stylists themselves in the merchandise Trunk Club sold, we put both our stylists and product in the spotlight–at low production cost. Accompanied by styling tips to push the expert advice tenet and inform the consumer, the "Stylist Features" campaign remained one of our most successful and effective campaigns.