THE WHY

As VP of Content & Creative for the agency Redbird, I oversaw strategic development, editorial direction, and creative execution of the original brand magazine Ideas of Order for client California Closets. 

Known as a company that organizes homes, California Closets, a leader in luxury space management, needed to elevate their brand perception—to a company that designs better lives. To achieve this, I led a 10+ person team to create Ideas of Order—a tangible content experience that acted as the heartbeat of the California Closets brand.