Joss & Main: Brand book

BRAND STRATEGY & COPYWRITING

As the Head of Editorial for home decor brand Joss & Main, I oversee the content and copy lane for all omni-channel creative, including brand strategy and messaging.

Originally a brand established for flash sales, Joss & Main evolved into a premium style destination for design aficionados who love to mix and match. To ensure the creative team and stakeholders were aligned on the evolving brand standards, we developed a brand book to act as a foundational resource that mapped back to our new identity. Once complete, the brand book became Joss & Main’s north star—resulting in clear expectations and creative cohesion for all brand work.

I was responsible for content, copy, and voice direction.

CLICK THROUGH TO REVIEW THE BOOK BELOW